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Behr Paint Names 2018 Color of the Year

Published on 2017-08-11. Author : SpecialChem

Behr Paint has announced the first-ever Color of the Year: In The Moment T18-15, a restorative blue-green hue honoring nature to create a soothing atmosphere. Versatile and welcoming, this grounding neutral is a serene backdrop to spaces where you unwind and recharge.

Restorative Blue-green Color

In The Moment
Behr Paint Names 2018 Color of the Year

"In The Moment speaks to our society's desire to disconnect and be present," said Erika Woelfel, vice president of color and creative services at Behr.

"Spruce blue, soft gray and lush green coalesce into a fresh shade that evokes a sense of sanctuary and relaxation amid our always-on lives. In The Moment crosses multiple design styles—global, coastal, modern—and pairs well with other subdued colors to create harmony for interiors or exteriors."

Annual BEHR 2018 Color Trends Palette

The BEHR® 2018 Color of the Year is introduced alongside the annual BEHR 2018 Color Trends palette, a spectrum of 20 hues forecasted to influence décor and design in the year ahead. The new palette captures the ever-evolving perception of "home," which is brought to life today in New York City with an experiential BEHR Pop-Up Trend Home in the iconic Grand Central Terminal.

BEHR Pop-Up Trend Home Puts 2018 Color Trends Palette on Display

Installed in one of the city's busiest transportations hubs, the immersive Pop-Up Trend Home offers a true expression of color through a full sensory experience. Its placement in Grand Central Terminal serves as a welcomed respite for commuters to pause, be present and find calm through color.

Each room is intentionally designed so that attendees can feel the emotion of the palette, evoking the mood and feeling DIYers can create when designing their own rooms.

"We know color and design decisions can be overwhelming. That's why we're celebrating the release of our 2018 Color of the Year with a completely different approach," said Jodi Allen, chief marketing officer at Behr.

"We're introducing this unique color experience to New Yorkers mid-commute to show how the intentional use of fresh, tranquil color in the home can serve as an antidote to a stressful day and turn any space into your personal sanctuary."

New Hues to Inspire and Restore

  • People desire a personal and meaningful connection to their homes and surroundings. 
  • With In the Moment and the 2018 Color Trends palette, Behr welcomes people to practice mindfulness at home by being attentive to simplicity, curation and the intentional use of color to enhance the energy of a space
  • The 20 new colors serve as a catalyst to rejuvenate the spirit, inspire joy, restore balance and stimulate an overall sense of well-being

The 2018 Color Trends palette ranges from warm neutrals to daring reds and oranges.

Behr offers guidance for bringing this rich palette to life in any space. To evoke a sense of joy, comfort and contentment, pair In The Moment with easy-going hues like:
  • Kombucha T18-06
  • Wabi-Sabi T18-10 
  • Soul Search T18-14

Cheerful statement colors encourage conversation and engagement in rooms for entertaining. Colors include:
  • Life Is Good T18-05
  • Spirit Warrior T18-12
  • Wide Sky T18-17 
  • Constellation Blue T18-18 

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Source: Behr Paint
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