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BASF to Present its Automotive Waterborne Paint Systems at SEMA 2011

Published on 2011-11-01. Author : SpecialChem

SOUTHFIELD, MI -- BASF Automotive Refinish Solutions announced that it will exhibit world-class customized cars and the very latest in waterborne and custom color technology in booth 21458 at the 2011 Specialty Equipment Market Association (SEMA) Show, Nov. 1-4, in Las Vegas, Nevada.

This year, BASF is showcasing its Glasurit® and R-M® waterborne paint systems on the vehicles of the world class and internationally known builders who use them.

BASF is featuring two not-to-be-missed Mustangs in its SEMA booth this year: the Darryl Gwynn Mustang built by West Coast Customs, Inside West Coast Customs; and the first ever Richard Petty Signature Series Mustang built by Petty's Garage. Both of these vehicles are painted with BASF's R-M Onyx HD™ waterborne system.

BASF is also promoting the North American launch of its R-M Carizzma Waterborne colors at this year's show. In addition, BASF will have experts on hand to talk with customers about its collision repair industry value added services and tools: VisionPlus Business Solutions; VisionPlus Online Dashboard; and the best color matching tools in the industry.

About BASF

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,400 employees in North America, and had sales of $17.7 billion in 2010. Its portfolio ranges from chemicals, plastics, performance products, and agricultural products to oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €63.9 billion in 2010 and had approximately 109,000 employees as of the end of the year.

Source: BASF


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