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BASF to feature Firemist® Colormotion pigments at HBA Global Expo

Published on 2007-09-19. Author : SpecialChem

FLORHAM PARK, NJ -- BASF will showcase its Firemist Colormotion pigments at the HBA Global Expo and Educational Conference, Sept. 18-20, 2007, at the Jacob K. Javits Convention Center in New York City. These goniochromatic materials - which represent the latest advance in borosilicate pigment technology - appear to be one color, but with changes in the viewing angle, suddenly move across the color spectrum. Firemist Colormotion pigments can be used for coating and plastic formulations, including injection molded, blow molded and co-extruded plastics.

"Firemist Colormotion Ruby and Firemist Colormotion Blue Topaz pigments bring personal care products and high-end cosmetic packaging to life with brilliant color and glittering effects," said Thierry Chevrier, Director, Performance Chemicals-Pigments and Additives, for BASF in North America. "These multi-dimensional effect materials also make distinctive color travel possible for electronics, sporting goods, household appliances and other packaging applications."

In addition to their exceptionally high visual impact, Firemist Colormotion pigments are specially formulated to achieve better effects in chroma, color purity, brightness, transparency and reflectivity than traditional pearlescent pigments. This gives designers and formulators a spectrum of advanced optical effects to help make products and packaging more appealing.

The platelet of borosilicate is thin enough to allow its use in low film build liquids coating, while the particle size is large enough to create a sparkle effect in high film build applications. Firemist Colormotion's transparent particles provide clean colors in clear polymers and bold color shifts in colored or darkened polymers. HBA Global Expo and Educational Conference attendees can learn more about Firemist Colormotion pigments at BASF Booth 227.

BASF Performance Chemicals - always one idea ahead!

The product range of BASF's Performance Chemicals for Coatings, Plastics and Specialties business unit includes pigments, preparations and dyes, binders and crosslinkers, light stabilizers and process chemicals. Our products are manufactured and marketed worldwide. We are one of the world's leading suppliers in these fields.

BASF - The Chemical Company

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF AG, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006. BASF is the world's leading chemical company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006.

Source: BASF


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