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BASF to Exhibit Glasurit® and R-M® Automotive Refinish Systems at SEMA

Published on 2010-10-27. Author : SpecialChem

SOUTHFIELD, MI -- BASF Automotive Refinish Solutions announced that it will exhibit the very latest in waterborne and custom color technology and award-winning customized cars in booth 21456 at the 2010 Specialty Equipment Market Association (SEMA) Show, Nov. 2-5 in Las Vegas, Nevada.

Showcasing paints from its Glasurit® and R-M® automotive refinish systems, BASF will exhibit the finest automotive finish lines in the world at this year's SEMA Show, including the North American launch of its Glasurit Classic Car Colors collection.

On Tuesday Nov. 2, at 11:00 a.m., BASF will host the unveiling of the latest Ringbrothers masterpiece, Dragon, the highly anticipated 1970 Mach I Mustang restoration. BASF is also featuring two other not-to-be-missed cars in its SEMA booth: the Foose-designed "Magnatude," owned by Jerry and Maureen Magnuson; and the "Mercedes Bent" owned by Richard Mott and built by Hot Rods & Custom Stuff.

Chip Foose, nationally known television personality, automotive designer and owner of Foose Design, will be on hand to promote his Foose Signature Line of BASF Colors and to sign autographs Wednesday, Nov. 3, from noon - 1:00 p.m.

In addition, BASF will feature information regarding its collision repair industry value added services and tools: VisionPlus Business Solutions; VisionPlus Online Dashboard; and the best color matching tools in the industry.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009.

About BASF:

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year.

Source: BASF


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