Industry News

BASF's Intensive Red Color Conveys' Concept Car Elegance and Passion

Published on 2010-10-20. Author : SpecialChem

PARIS/MÜNSTER -- Pure passion and movement - Opel/Vauxhall Design and BASF Coatings designers have worked together closely to give the GTC Paris a special and elegant exterior. The concept car, which evoked "oohs" and "aahs" from the audience of experts at the Paris Motor Show, wore a sheen of a special red. It's a brilliant red paint by BASF Coatings that gives the dynamic three-door compact a passionate touch.

The intensive red color conveys' the concept car elegance and passion.

Ralph Elstermeier, BASF Coatings' account manager for Opel, emphasizes the successful cooperation. "Opel/Vauxhall is a long-standing and important customer for us. I'm very happy that this partnership is now experiencing a particular highlight with this concept car and that we could contribute to its design."

Jeannette Finger, Color and Trim Designer for Opel/Vauxhall, explained: "Keeping in line with the brand's DNA, it is an achievable dream car, conceived to showcase an energized brand. This energy is also conveyed by the vibrant and expressive red exterior color."

The color was custom-made for the Opel/Vauxhall GTC Paris to resemble XColors. BASF designer Eva Höfli explained that "XColors - designed by BASF" stand out for two things: "striking colors that contribute to a distinctive appearance and innovations in paint development." The result is pure emotion."

The new XColors palette allows customers to combine state-of-the-art design and the highest level of application reliability in OEM application. XColors are able to bridge the gap between design and feasibility. In any case, with the Opel/Vauxhall GTC Paris, the German brand has joined forces with BASF Coatings to design a car that conveys elegance and passion.

About BASF:

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Source: BASF

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