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BASF's Glasurit to Present its Paint Products & Technologies at Automechanika Middle East 2012

Published on 2012-05-17. Author : SpecialChem

DUBAI/MÜNSTER -- Dubai is a city of superlatives. The same goes for the automotive industry. From May 22 to 25, the city will be hosting the Automechanika Middle East, the biggest international trade fair for the automotive industry in the Middle East. In Dubai, BASF Coatings' paint brand Glasurit will be presenting new technologies along with the Glasurit RATIO Concept Plus portfolio of services that accompany its products.

"For us, the Automechanika is the ideal platform to position ourselves as the premium brand in the automotive refinish sector in the growth market of the Middle East and to present our products and instruments," explained Jens Liebermann, Commercial Sales Support Manager Middle East at Glasurit . The Automechanika is a combination of an automotive trade fair and a fair for automotive aftermarket and bodyshop equipment. In 2011, 17,000 visitors from 130 countries attended the show.

"We do not sell products but rather all-around solutions, and we want to demonstrate this at the fair," Liebermann explained. This is because in addition to the products, the company offers its customers a range of services and consulting know-how that help bodyshops to work more efficiently. The two services that will be presented in Dubai, Glasurit Bodyshop Audit and Glasurit Bodyshop Design, are good examples. During the audits, the Glasurit experts help detect potential for savings and development at the bodyshop. They scrutinize all areas associated with the refinishing process and work with the bodyshop managers to prepare a plan of action for cutting costs.

Glasurit Bodyshop Design was developed in order to boost the productivity of bodyshops. Bodyshop Design achieves this by planning a better arrangement of bodyshop areas and machines and streamlining workflows. For instance, shortening distances between the various parts of the bodyshop allow faster and more efficient work.

When Glasurit appears at a trade fair, it goes without saying that color is an integral feature. After all, Glasurit has been captivating customers with its color competence for over 100 years. In Dubai, the Glasurit Magic Collection will be presented. "It's simply magical the way colors in the Glasurit Magic Collection change as they interact with light," Liebermann said, describing the fascination of these effect paints. The Glasurit Magic Collection contains nine magical colors with enchanting color changes that ensure an individual appearance. Whether it's the latest on magical colors or tips for boosting efficiency, the visitors will obtain in-depth information at the Glasurit booth at the Automechanika in Dubai.

About BASF Coatings

BASF is the world's leading chemical company: The Chemical Company. Worldwide, they help their customers to be more successful through intelligent system solutions and high-quality products. BASF has a major, global presence in the coatings sector. The Coatings Division of the BASF Group develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints.

Coatings and paints from BASF protect surfaces and give color and luster. Their aim is to meet the highest technical and qualitative demands in an aesthetic and environmentally friendly manner. They combine extraordinary design with functionality.

Source: BASF Coatings

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