Industry News

BASF Refinish Group Names Distributor of the Year

Published on 2008-07-11. Author : SpecialChem

SOUTHFIELD, MI -- BASF Automotive Refinish Solutions has announced that it has named Superior Auto Paints of Baltimore, Maryland, its ColorSource PREMIER Distributor of the Year. The award was presented at BASF's annual ColorSource Premier Conference held recently at the Sanibel Resort in Fort Meyers, Florida.

Keith Bell, Strategic Accounts Manager at BASF, presented the award to Michelle Sullivan, President of Superior Auto Paints.

"I am delighted to receive this award from BASF," said Michelle. "Being a strategic partner to BASF has truly enabled our business to not just grow, but to thrive. With BASF, it's about more than high quality products, as BASF also provides outstanding support and service to our business."

Each year, BASF presents this award to the distributor that has shown consistent sales growth, maintained ColorSource PREMIER status and utilized the value-added tools that are part of BASF's Business Solutions.

"Superior Auto Paints is such a strong partner to BASF that it gives me great pleasure to recognize them in this way," said Keith. "BASF talks a lot about helping make its customers more successful; and our relationship with Superior indicates that the principle works both ways."

About BASF:

BASF Corporation, headquartered in New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF employs more than 15,500 in North America and had sales of approximately $14.3 billion in 2006.

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF's high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006.

Source: BASF

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