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BASF Introduced Innovative Brilliance™ Roof Coating Program at IRE'14

Published on 2014-04-03. Author : SpecialChem

CHARLOTTE, NC -- BASF recently introduced the new BASF Brilliance™ program at the International Roofing Exposition (IRE) in Las Vegas, NV. The program is part of BASF Dispersions & Pigments' Construction and Fiber Bonding group's new and innovative roof coating program that brings to the roofing market a holistic approach to acrylics used in roof coatings. Brilliance also brings BASF's broad portfolio of formulation additives to roof coating manufacturers to meet market demands.

During 2014, Brilliance will launch eight new and innovative products including Acronal® 4333 X Quick-Trigger™ which allows the roof coating manufacturers enhanced early rain resistance following application, the ability to apply two coats in a single day and extension of their roofing season through a wider range of temperatures where the coating can be applied.

"We are very excited about launching the Brilliance campaign where we will showcase ‘the brightest roofs under the sun' given our goal to bring innovation and sustainable solutions to the flexible roof coating market," said Michael Guibault, Industry Manager, Construction & Fiber Bonding, for BASF in North America. "Our roofing products are engineered based on industry input, focused on customer needs and provide value added solutions. These products allow our customers a competitive edge, and therefore, help our customers be more successful," he continued.

About The Dispersions & Pigments Division

The Dispersions & Pigments Division in North America offers a comprehensive portfolio of resins, binders, latex, pigments and effect pigments, colorants, and systems to meet specific application needs for the coatings, construction, and printing and packaging markets. Its innovative products also help manufacturers in the adhesives, nonwovens and fiber bonding industries meet functional and performance demands. The addition of key product areas such as formulation additives, rheology modifiers, light stabilizers, photoinitiators, and antioxidants significantly enhances the existing BASF product portfolio for these markets.

About BASF – The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.4 billion in 2013.

BASF is one of the world's leading chemical companies. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. It combines economic success with environmental protection and social responsibility. Through science and innovation, it enables customers in nearly every industry to meet the current and future needs of society. BASF products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. It has summed up this contribution in corporate purpose: "We create chemistry for a sustainable future". BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year.

Source: BASF


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