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BASF Enters Global Cooperation with Kia Motors in Automotive Refinish Field

Published on 2009-10-23. Author : SpecialChem

SEOUL, Korea -- BASF Coatings and Kia Motors have reached an agreement to cooperate in automotive refinish solutions at Kia Motors after-sales network in locations around the world.

The agreement recognizes BASF Automotive Refinish as an official automotive refinish paint supplier for Kia Motor's after-sales network worldwide. In addition, BASF Automotive Refinish will provide Kia Motors official service packages adapted to local agreements.

Particularly important among the service package is an automotive refinish training program, jointly developed to meet and fulfill all the requirements of dealer network of Kia Motors worldwide. BASF will help train hundreds of expert body shop workers and repair technicians in the best way to restore a car to its pre-accident condition.

"It is an honor for us to have this global cooperation agreement with Kia Motors. By working more closely together in the field of automotive refinish solutions, and by offering our insight and support, we hope that both companies can continue to prosper in the evolving global market," said Kenneth Marshall, regional business director of BASF Coatings Asia Pacific.

Marshall continued, "Refinishing is a highly sophisticated process that needs world-class solutions to ensure the best quality. It's all about providing the best support possible to the person who's painting your Kia, meaning that Kia owners around the world will be assured their Kia has a finish just as good as before the accident."

BASF solutions help body shop owners provide excellent refinishing work through the latest innovations in color matching and management. For example, BASF's best-in-class color software for color-matching computers, or spectrophotometers, helps scientifically match colors at a level that will satisfy the most demanding artist's eye. BASF consultants also work with paint shop owners and refinishing staff to understand the full spectrum of needs from vehicle owners. Coatings solutions by BASF include the latest water-based solutions that eliminate odor by minimizing volatile organic compounds (VOC) from drying paint.

About BASF Coatings:

BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia Pacific region. In 2008 BASF Coatings achieved global sales of almost €2.5 billion.

About BASF:

BASF is the world's leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF helps its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €62 billion in 2008 and had approximately 97,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Source: BASF


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