Industry News

BASF Coatings is Supplier for Magyar Suzuki Co. in Hungary

Published on 2004-10-27. Author : SpecialChem

Muenster/Esztergom -- BASF Coatings will supply about 45 percent of the base and clear paints for application to chassis and bumpers at Magyar Suzuki Co., the Hungarian representative of the Japanese auto manufacturer. Suzuki has expanded its plant with a new paint line scheduled to start operating in January 2005. This will also mark the first time that Suzuki will be using environmentally friendly water-based technology from BASF Coatings. Suzuki's decision to use products from BASF Coatings came after a tour of the "Robot Application Center" (RACE) at the Muenster-Hiltrup plant. During their visit in July, members of the Japanese delegation were above all convinced by the potential to maintain precise control over the ongoing process.

In Esztergom, just an hour's drive from Budapest, Suzuki will be producing the WagonR and Ignis models. The application of paints from Muenster at this Hungarian facility of a Japanese auto manufacturer is another example of the increasing importance of international partnership to Dr. Siegfried Riediger, Manager for European Key Accounts of Japanese Automobile Manufacturers. "The cooperation with Magyar Suzuki boosts BASF Coatings into a strategically important, expandable position in the eastern European market", he explains. This has only been possible because all parties involved contributed their individual strengths to the ultimate success of the process.

BASF: A major international player in coatings

BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2003 the Coatings Division achieved world sales of about 2.0 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines.

Source: BASF

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