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BASF Coatings: Great Wall Motor's Partner of Choice

Published on 2007-08-03. Author : SpecialChem

Shanghai / Muenster -- BASF Coatings has recently been chosen by the Chinese automotive manufacturer Great Wall Motor Co. Ltd. to be their supplier of refinish coatings products, targeting overseas market.

This partnership enables BASF Coatings to support Great Wall Motor's authorized dealers and auto body shops worldwide with refinish coatings products and services. This partnership is a strengthening of the existing relationship between the two companies as BASF has already been supporting Great Wall Motor in the development of color formulas for all the new and existing models that they produce.

"We are rapidly developing in overseas markets, there has been a strong demand for a partner to support us internationally to ensure the finishing quality in the after-sales sector," said Liu Jun, the responsible person for overseas market of Great Wall Motor Co. Ltd.

"BASF Coatings' global presence and its long-established expertise in the refinish coatings business in various regions and countries will certainly help us obtain a higher level of customer satisfaction in overseas markets." Liu Jun added.

Great Wall Motor is the biggest car exporter in China with their products exported to 108 countries and regions. They have also been successful in establishing a stable international marketing network, particularly in Russia, the Middle East, Africa, East and South America. In addition, they have recently started business operations in Europe.

"We are glad that Great Wall has chosen us as their official supplier," said Hans-Juergen Becker, the head of BASF Coatings International Trade (Shanghai) Co. Ltd. "Through our innovative refinish coatings solutions and dedicated service, we will support Great Wall Motor to provide the best service to their customers all over the world."

BASF: A major international player in coatings

BASF Coatings, the Coatings Division of the BASF Group, develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. BASF has significant market positions in the Coatings sector in Europe, North America, South America and the Asia/Pacific region. In 2006 BASF Coatings achieved global sales of about 2.3 billion euros.

BASF Automotive Solutions.

Performance Passion Success BASF - The Chemical Company - is a leading-edge source of intelligent sustainable solutions to automotive manufacturers and their suppliers worldwide. With a full portfolio of technologies that include coatings, catalysts, engineering thermoplastics, polyurethanes, pigments and colorants, coolants and brake fluids for a broad array of exterior, interior, chassis and under-the-hood applications, BASF - The Chemical Company - develops and delivers the innovations that help the automotive industry improve the quality, appearance, safety, cost competitiveness, performance, comfort, fuel efficiency, sustainability.

Source: BASF


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