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BASF Coatings announces Motorcycle Color Trends

Published on 2006-04-19. Author : SpecialChem

Muenster/Tokyo -- BASF Coatings Japan Ltd. announced its forecast for the upcoming color trends in the motorcycle industry for the next two to three years at the Motorcycle Color Show held at Roppongi Axis Gallery on April 18 and 19.

The theme of this year's Color Show was "MATURECYCLE," a term coined by combining "MATURE" and "MOTORCYCLE," to signify a fully developed motorcycle society. The theme was inspired by automotive color trends, which reflects the sophisticated, adult culture arising from the aging baby-boomer generation. Based on this theme, BASF Coatings Japan will introduce approximately 100 new colors to the market that will create a shift in the world of motorcycle coatings. In addition to meeting the existing demands for specific colors and color characteristics, including high color saturation, high luminance, and high flip-flop properties, BASF Coatings Japan will introduce newly composed muted color hues. The company will also make developments and enhancements in its expression of colors by utilizing bright and metal like materials and textures for the future motorcycle designs.

The Shape of Future Motorcycles

The culture surrounding motorcycles in Japan is approaching a period of maturity, which means that a shift in motorcycle culture will take place. To meet the future environmental and safety standards, motorcycles must, as in the automotive industry, continuously improve electronic technologies and devices such as hybrid technology, fuel cells, ABS and airbags. In addition, in today’s society with diverse lifestyles, motorcycles are now perceived as a fashionable means of transportation, and we are seeing an emergence of a wide variety of motorcycle enthusiasts. As a result, a new generation of motorcycles is anticipated.

Currently, Japanese motorcycle manufacturers represent 45 percent of the world market share. As a leading paint supplier in the motorcycle industry, BASF Coatings Japan supports Japanese motorcycle manufacturers to be more successful both domestically and internationally through its innovative solutions. BASF Coatings Japan is the main supplier of body paint (i.e. fuel tanks, plastic parts) to four major Japanese motorcycle manufacturers, and provides coatings solutions to fulfill the requests both for the economic success and environmental protection of these customers. These solutions include environmental friendly hybrid paints, conductive primer and UV curable paint, which enable cost reductions by significantly lowering the workload compared to conventional coating techniques.

BASF : A major international player in coatings

BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2005 the Coatings Division achieved world sales of about 2.2 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines.

Source: BASF


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