Industry News

R-M, a Paint Brand in Automotive Industry Continues Partnership with Richard Petty

Published on 2015-02-19. Author : SpecialChem

MOORESVILLE, N.C. -- There is only one color that has defined the Petty brand over the past 65 years, Petty Blue, And, for the last 25 years the Petty family has relied on R-M Automotive Finishes, a brand of BASF to bring that color to life.   In 2015, R-M will continue that tradition on the No. 43 and also provide the colorful finishes to the No. 9 Ford and the No. 43 XFINITY team for Richard Petty Motorsports.

R-M Onyx HD will also be the automotive finish for all custom cars prepared at Petty’s Garage. R-M is known as the paint brand in the automotive finish industry that is customer driven and committed to providing excellent results that promote high productivity and enhanced environmental awareness.

 “Our relationship with the Petty brand is an extension of our belief in delivering top performance and quality,” said Mike Freeman, R-M Market Segment Manager for BASF. “The Petty brand, including Richard Petty Motorsports and Petty’s Garage, execute at the highest levels in their respective categories. It’s only natural for us to partner to ensure all their automotive finish needs are met to the highest standards.”

Richard Petty Motorsports recently moved into a new race shop that houses two paint booths while Petty’s Garage also has an additional two booths. The need for a superior automotive finish at both locations is always an extremely high priority.

“We are very detailed in all the work we do to our race cars and our customer cars,” said Richard Petty, Co-Owner of Richard Petty Motorsports and Owner of Petty’s Garage. “R-M is the brand we trust to deliver the best colors when they leave our race shop. They have proved to have the best products and really help define our cars on the track and for our customers off the track.”

BASF Automotive Refinish

BASF’s Automotive Refinish business makes and markets coatings for the collision repair, commercial fleet and automotive specialty markets. Its paint products are supported by technical training programs, advanced color information systems and business management and planning tools. 

About BASF

 BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has nearly 17,000 employees in North America, and had sales of $19.3 billion in 2013. BASF creates chemistry – and have been doing so for 150 years. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As one of the world’s leading chemical companies, it combines economic success with environmental protection and social responsibility. Through science and innovation, it enables its customers in nearly every industry to meet the current and future needs of society. Its products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. It has summed up this contribution in its corporate purpose: It creates chemistry for a sustainable future. BASF had sales of about €74 billion in 2013 and over 112,000 employees as of the end of the year. 

About Richard Petty Motorsports

A performance and marketing driven company, Richard Petty Motorsports, co-owned by NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP, Strike Ten Entertainment and Fresh From Florida, and Sam Hornish, Jr. drives the No. 9 machine with primary partner Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR Xfinity Series. The team is headquartered in Mooresville, N.C.

About Petty’s Garage

In June 2008 Petty’s Garage, a Level Cross, N.C.-based company, was born to begin restorations on racecar chassis from owner Richard Petty’s private collection. Petty’s Garage is currently bringing “The King’s” winning tradition to a wide variety of high-performance automobiles from production-based Richard Petty Signature Series to custom builds and restorations. Petty’s Garage is a high performance speed shop focused on spectacular performance automobiles.

Source: Richard Petty Motorsports  

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