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BASF Awarded the 2011 Materialica Design & Technology Silver Award for its X-Fine® Colors

Published on 2011-11-08. Author : SpecialChem

MÜNSTER -- BASF Coatings' XFine® is currently thrilling the design world. After its win in the Automotive Brand Contest, BASF has now received the 2011 Materialica Design & Technology Silver Award for its color innovation in the category surface and technology. Designer Mark Gutjahr and Stephan Schwarte, Head of Color Development, accepted the prize at the Materialica, 14th International Trade Fair for Materials Applications, Surface Technology and Product Engineering in Munich.

XFine is the designation for an intense metallic special-effect paint. The color appears particularly bright on the edges of the car body, while it has a very dark effect when viewed from the side. This transition back and forth from bright to dark uniquely highlights the contours of the car body. For years, BASF has made it a priority to develop unusual paints that unite novel design and innovative technology.

For Gutjahr, the prize is the result of good teamwork in particular. "XFine not only gives cars an inimitable design. The special-effect paint especially represents an exceptional technology that for the first time for OEM waterborne basecoats has achieved a substantially stronger metallic effect without posing highly specialized requirements for the coating process. Our labs have achieved pioneering work with XFine."

The MunichExpo Veranstaltungs GmbH has presented the Materialica Design + Technology Award for eight years. The main focus of this award is on aerospace, automotive, engineering, sports and technical consumer goods.

About BASF Coatings

Coating materials from BASF Coatings protect surfaces and give them color and luster. Their products and processes set the standard for ecoefficiency. Every day, their research and development teams work to make coatings of the future more high performance and more eco-friendly. When it comes to automotive OEM paints, automotive refinish products, and industrial paints, BASF Coatings is the global player in the coatings industry.

Source: BASF Coatings


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