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BASF at SEMA'13: Reveals Car Color Tech. from its Glasurit®, R-M® and Carizzma Colors™ Paint Lines

Published on 2013-11-08. Author : SpecialChem

SOUTHFIELD, MI -- BASF reveals a restyled vehicle, hosts celebrity autograph sessions and presents the latest in car color technology from their Glasurit®, R-M® and Carizzma Colors™ paint lines at booth 21441 at the 2013 Specialty Equipment Market Association (SEMA) Show, Nov. 5 to Nov. 8 in Las Vegas.

A restyled 2013 Scion FR-S from Ryan Friedlinghaus of West Coast Customs was unveiled on Nov. 5. The vehicle features BASF's new ONYX™ HD Low VOC Productive System. The new system produces low VOC basecoats that can be formulated as either waterborne or solventborne – the first system on the market to provide such options.

Designers Ryan Friedlinghaus, Chip Foose, Troy Trepanier and the Ringbrothers, plus racing legend Richard Petty, made guest appearances. Friedlinghaus attended the unveiling. He was also in the BASF booth Friday, Nov. 8 for a second autograph session.

BASF will also display other restyled vehicles, including

  • 1932 Muroc "Magnatude" Roadster from Chip Foose of Foose Designs painted using Glasurit 90-Line Butterscotch Pearl with Champagne metallic;
  • 1969 Talledega Torino GPT Special from Troy Trepanier of Rad Rides by Troy painted using Glasurit 90-Line Tennessee Whisky Gold gloss and Daytona Sand satin;
  • 1967 Camaro from Ultimate Auto featuring Ruthless Red from Carizzma Colors.

Racing legend Richard Petty also hosted an autograph session with Foose and Trepanier as well as live online chats.

About BASF

BASF is one of the world's leading chemical companies. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. They combine economic success with environmental protection and social responsibility. Through science and innovation, they enable their customers in nearly every industry to meet the current and future needs of society. Their products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Source: BASF


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