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BASF & AMA Join Hands to Supply Glasurit® for Market Expansion

Published on 2016-01-05. Author : SpecialChem

BASF has signed a ten-year partnership with leading Australia and New Zealand bodyshop network AMA Group. Through this partnership, BASF will supply an innovative and tailored system of waterborne refinishing solutions from its premium automotive refinish paint brand Glasurit® to AMA’s network in Australia and New Zealand of over 70 bodyshops, enhancing quality, productivity and safety within their bodyshops.

Fig. 1: BASF & AMA Join Hands for Market Expansion

Chris Titmarsh, Vice President, Regional Business Management, Automotive Refinish Coatings Solutions Asia Pacific, BASF, said “By partnering with the AMA Group, one of the leading multi-shop operators in the market, we can deliver the most comprehensive and reliable systems and services to even more advanced bodyshops in Australia. We also bring a global network of highly qualified technical staff and refinish technology to the new partnership.”

Ray Malone, Executive Chairman, AMA Group said, “This is good news for our customers: they now have access to Glasurit’s eco-efficient waterborne paints and BASF’s knowledge and global expertise in the automotive refinishing area. This will enable AMA to remain in the lead in Australia. The partnership marks another significant milestone in our commitment to excellence in customer service and cost-effective operations in AMA’s vehicle panel repair business.”

Founded in 1888 by Max Winkelmann, Glasurit has more than 100 years of experience in coatings and paints. It is part of the BASF family of automotive refinish brands, focusing on eco-efficient waterborne paints and high-solids paints. Glasurit automotive refinish products are approved by most of the leading car manufacturers worldwide for aftermarket repair and are preferred for their color expertise.

About AMA Group

Focused on the wholesale vehicle aftercare and accessories market, including vehicle protection products & accessories, multiple vehicle panel repair shops, automotive electrical & cable accessories and automotive component remanufacturing. The Company is intensely focused on investing in its people and customers, delivering growth, and maintaining a focus on shareholder value.

About BASF

BASF creates chemistry – and have been doing so for 150 years. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As among the world’s leading chemical companies, it combines economic success with environmental protection and social responsibility. Through science and innovation, it enables customers in nearly every industry to meet the current and future needs of society. BASF products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. It has summed up this contribution in our corporate purpose: “We create chemistry for a sustainable future”. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN).

Source: BASF
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