TAGS: Architectural Coatings Industrial Coatings
Azelis has announced an extended distribution agreement with CEAC AG, a known manufacturer of tinting systems and concepts for decorative and industrial coatings, effective immediately.
New Partnership to Serve Polish CASE Customers
Azelis further strengthens its position in the CASE (coatings, adhesives, sealants, and elastomer) industry in Poland. Philipp Jordanov, head of marketing & sales at CEAC AG, states, “
Throughout the years, Azelis has proven to be a stable and strong partner to CEAC. This new partnership will allow us to serve the Polish CASE customers even better, as we now have a local partner with strong product knowledge, a well-experienced technical sales team and thorough insight of the local market.”
Renata Bugiel, managing director at Azelis Poland, comments, “
We are very pleased to extend this partnership to Poland, as this product range is complementary to our existing portfolio. With CEAC’s specialty products and our technical expertise and product knowledge, we can now offer the Polish CASE market high-end tinting products, which are a perfect fit with our current product portfolio for paint applications.”
Highlights & Rationale
- This partnership further strengthens Azelis' reputation as a key player in the CASE (coatings, adhesives, sealants and elastomers) market in Poland.
- This new agreement builds on a long-standing collaboration between CEAC AG and Azelis in EMEA and Asia Pacific.
- It includes CEAC AG’s core product ranges Versacol® HP (high-performance colorants system), Versacol® DC (universal POS colorants system), Versacol® ED (in-plant-tinting waterborne colorants system) and the IC Colours (industrial solvent colorant systems).
- Azelis’ local knowledge, technical expertise and market position were key factors for CEAC’s decision.
- This mandate extension is consistent with Azelis’ corporate strategy of organic growth with its partners.
Source: Azelis