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Axalta & Huajia Reaffirm Joint Venture to Encourage Growth in China's Powder Coatings

Published on 2014-10-31. Author : SpecialChem

 SHANGHAI, China -- Axalta Coating Systems, one of the leading global suppliers of liquid and powder coatings, announced the renewal of its strategic partnership with the Huajia division of the Yongjia Group under a new name, Axalta Huajia Coatings. The reaffirmed joint venture reinforces the company's leading position as a powder coatings manufacturer and innovator through continuously providing quality powder coating solutions designed to meet the needs of local and global customers.

Headquartered in Huangshan, China, Axalta Huajia Coatings is committed to building scale and focusing on localizing its powder coating solutions for Chinese customers. With six powder coating operations across China, Axalta Huajia Coatings has increased manufacturing capacity and product range to meet the growing demand for high quality powder coatings for its customers in China. In 2014, Axalta added new capacity at the Qingpu manufacturing center to meet the rapid growth of the China powder coatings market.

Mike Cash, Senior Vice President and President of Axalta's global Industrial Coatings business, said, "Our China operation is critical to the growth of our global business. Demand for powder coatings in China is booming and Axalta Huajia Coatings is ready for the challenge. Combining our global technology and local expertise, we will further enhance our market leader position in the powder coatings industry in China."

Axalta is focusing on adding new innovative products to meet the growing demand for high quality powder coating solutions. The recently launched Alesta® ZeroZinc, a zinc and heavy metal-free powder primer formulation is designed for customers who demand high performance and an environmentally responsible solution combined with the ability to help generate operational savings due to lower equipment maintenance costs.

Sun Yi, General Manager of the joint venture company, said, "Leveraging our global expertise and product resources, the Axalta Huajia Coatings brand delivers powder coatings of high quality to our Chinese customers and our continued partnership is committed to continue to deliver the finest quality product that our customers have come to expect. We are very pleased to have launched several new coating products in China this year, including Abcite®, a modified polypropylene powder, to further enhance our leading position in the market."

Mr. Tang Xiao Lu, Secretary General of the Shanghai Chemical Industry Association, said, "Axalta Huajia Coatings is one of the leading powder coatings companies in China, providing high quality products and solutions that encourages growth in China's coatings industry and moves it towards a leading position globally. We look forward to seeing more companies in this market operate at the high standards set by Axalta Huajia Coatings."

Axalta Coating Systems' extensive portfolio of powder technologies are an efficient, environmentally responsible method of finishing. Alesta and Nap-Gard®, Axalta's flagship powder coating brands, serve a variety of industrial applications and are also used to coat vehicle parts such as chassis, brackets, wheels, seat frames, exhaust and engine components, providing color, durability, and both heat and corrosion resistance.

About Axalta Coating Systems

Axalta Coating Systems is one of the leading global providers of liquid and powder coatings to automotive, transportation, general industrial and selected architectural and decorative customers. Axalta Coating Systems, formerly DuPont Performance Coatings, will continue to build on over 145 years.

Source: Axalta Coating Systems

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