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Asian Paints offers Mumbaiites solution to Water Woes

Published on 2006-02-16. Author : SpecialChem

MUMBAI, India -- Water scarcity is emerging as a major issue confronting megacities like Mumbai. Asian Paints, India's largest paint company took a huge stride towards promoting the cause of total water management by giving the city (and neighboring districts like Thane) its first Total Water Management (TWM) Centre. The Honorable BMC Commissioner Shri Johny Joseph (IAS), formally inaugurated the centre, which is located in the premises of Asian Paints manufacturing facility at Bhandup.

While inaugurating the centre, the honorable Commissioner highlighted the need for making water conservation a movement in the city and advocated Rain Water Harvesting (RWH) as the need of the hour to rescue Mumbai from a water crisis in near future. The TWM centre is open to all institutions, housing societies, NGOs, manufacturing facilities or any concerned citizen. Speaking at the inauguration, Mr. Jalaj Dani, President International, Asian Paints Limited mentioned “We are delighted to present Mumbai with its one and only Total Water Management Centre. This centre is planned to be a one stop solution to all water conservation issues. It showcases various working models on water conservation and also provides information on water supply, distribution, storage and usage.” He further added “The precarious water situation in our city is known to all and we would request citizens and institutions to make use of this facility to implement water conservation methods in their localities.”

The centre will educate interested citizens on concepts of water management and explain modalities of implementing various water conservation projects for all types of building structures and natural sources. The TWM Centre boasts of various working models of RWH suited for industrial as well as for residential societies. Issues regarding tanker water supply and ideal process of water distribution has been showcased through working models.

It is a known fact that Mumbai faces a problem of water scarcity despite receiving abundant rainfall. And this problem stands to increase manifold. According to an MMRDA report, the city's demand for water is expected to rise to 7950 MLD (million litres daily) by 2011, from the present demand which is 3026 MLD. There is already a shortfall, as the present water supply in the city is 2500 MLD as stated in the report.

Understanding this concern, four years ago Asian Paints made the issue of water management the main agenda of its Corporate Social Responsibility (CSR) programme and installed at its manufacturing facility in Mumbai (Bhandup), a cost effective model of RWH which is an easy and affordable method to conserve rain water. It was the first corporate in the city to build an RWH scheme at a manufacturing facility. Subsequently the company helped to implement RWH schemes at various manufacturing facilities, institutions and co-operative societies in the city. It also continued to spread awareness about this concept by organizing and addressing various seminars on water management. With the inauguration of the TWM Centre at Bhandup, the company has taken a step further in its efforts to provide a holistic view about water management to concerned citizens.

Asian Paints Corporate Social Responsibility Initiatives

Asian Paints approaches Corporate Social Responsibility (CSR) from the perspective of being a responsible corporate citizen. The Company has identified projects across all its manufacturing locations in the country in areas of education, health care and rain water harvesting. In Ankleshwar (Gujarat), the company has been involved in improving infrastructure in local schools, while in Kasna (UP), Patancheru (AP) and Sriperumbudur (TN), the company has undertaken a number of initiatives to facilitate convenient and affordable healthcare. In Mumbai, Asian Paints has taken up the cause of Rain Water Harvesting in a major way. Through its various CSR projects, in the last two years, Asian Paints has managed to touch the lives directly of atleast 75, 000 people in the country.

About Asian Paints

Asian Paints is India's largest paint company and ranked among the top ten Decorative Coatings Companies in the World with a group turnover of INR 25.6 billion(USD 585 million). Asian Paints along with its various subsidiaries has operations in 22 countries across the world and 29 manufacturing facilities, servicing consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and Taubmans. The company has an enviable reputation in the corporate world for professionalism, fast track growth and building shareholder equity.

Source: Asian Paints


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