TAGS: Architectural Coatings Sustainability / Natural Coatings
Ashland plans to increase production capacity of Natrosol™ hydroxyethylcellulose (HEC) at Hopewell, Virginia in the United States instead of the company’s Nanjing, China site as previously communicated.
Meeting Industry Demand and Current Market Trends
The shift in timing addresses the immediate industry need for HEC and by leveraging the infrastructure at Hopewell, Ashland expects to increase capacity sooner. “
Ashland is changing the sequencing and timing of Natrosol™ HEC investments based on immediate customer and industry demand and current market trends,” said Min Chong, senior vice president and general manager, specialty additives, Ashland.
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Redeploying funds to our Hopewell site now build upon previous capital investments, allowing us to address market demand sooner. The decision underscores our growth strategy while ensuring we can meet our customers’ growing needs and provide additional supply security across the globe.”
Natrosol™ HEC is a natural product and an excellent thickening agent. It is used as a non-ionic
rheology modifier in industrial and consumer focused applications.
Natrosol™ rheology modifiers have been one of the leading cellulosic thickeners for waterborne architectural coatings for more than fifty years.
Ashland is a producer of HEC and supplies essential additives and specialty ingredients for a wide range of industries including paints and coatings, construction, oil and gas, personal care and pharmaceutical.
The company said the unprecedented demand is a result of consumer trends towards more sustainable solutions including water-based paint and a global increase in the building and construction industries and the desire for milder, natural, and more sustainable solutions in consumer markets.
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Source: Ashland