Industry News

Troy Launches Alternate Logo to Serve in External and Internal Communications

Published on 2016-11-18. Author : SpecialChem

Troy has announced the introduction of a new alternate logo, which will serve in place of the current Gold Diamond in certain external and internal communications, as well as all global labeling efforts. This logo will not replace the already industry-recognized Gold Diamond.

Alternate Logo Offers Branding Flexibility

Troy logo

The alternate logo was created to offer branding flexibility as well as greater visibility for the Troy name,” says W. Brian Smith, Vice President of Troy Corporation. “The new alternate logo will communicate to the marketplaces we serve that Troy is a global leader as well as a strong and dynamic company that is continually growing and evolving.”

The new logo will appear in advertisements, trade shows, literature, and labeling in the near future.

About Troy

Troy Corporation develops and manufactures specialty materials that enhance the properties and performance of its customers’ products and processes, and is committed to helping manufacturers meet global requirements for compliance and sustainability. Founded in 1950, Troy is headquartered in Florham Park, New Jersey with sales offices throughout the United States, Canada, Europe, Asia, and Latin America. Troy materials are used and available in over 100 countries worldwide.

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Source: Troy Corporation
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