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ADLER Exhibits Innovative Surface Technology at the LIGNA

Published on 2011-07-15. Author : SpecialChem

Starting from the very first appearance at the LIGNA in Hanover, one of the most significant trade fairs on the timber and furniture industry, the ADLER stand enjoyed tremendous popularity. "We are extremely satisfied with the crowd of visitors at this leading trade fair of the wood processing industry. We were overwhelmed by the enormous demand from international visitors. However, all visitors had one thing in common - the interest in perfect surfaces. Innovative coating systems such as the Aquawood Protor Haustürenlack (front door coat) or the Q10 Spritzlack (spray coat) for windows are the response of ADLER to these requirements", says the ADLER Marketing Manager, Mr. Christian Laucher convincingly.

Thus, it is also no wonder that surface technology was the focal theme at the LIGNA this year. A large number of providers in this segment showcased their technical innovations, ranging from manufacturing systems to new coating materials and right up to auxiliaries and services. The latest design trends and efficient processes for surface refinement awakened particular interest on the part of the visitors.

Future-Oriented Sales Support for Window Makers

"Windows are a highly emotional product", says Mr. Christian Laucher, Marketing Manager at ADLER. "Nonetheless, many window manufacturers do not use emotions to sell their products, but instead, specifications and values. He has worked out point-of-sale solutions with his team and these put the value addition of wooden windows in the right perspective. These services are meant to support companies not having their own publicity and advertising department with emotion-related window sales. ADLER launched these new marketing services at the LIGNA in Hanover and showcased them to a large expert audience.

Efficient New ADLER Products

Information in this segment included that regarding the new ADLER products such as the window coating system, Q10, an acrylic window spray coat that cures faster and can be processed downstream more quickly. Or, for that matter, ADLER Legnofix, a system with the help of which oiling stained surfaces has become possible for the first time. The new ADLER product binds the dyestuffs of the wood stain to the wood fibre, regardless of whether it is water-based or solvent-based, and fixes it in this manner. In this manner, the furniture is safeguarded against water spots or marks.

Renowned system manufacturers, too, repose their trust in the competence of ADLER. In the course of product demonstrations, the visitors could witness the benefits of the ADLER coatings live with the practical curing test. The employees of the technical field services gave tips on system optimization and choosing the right coating system for various substrates and machines.

"As a result of the close cooperation with the most renowned system manufacturers, ADLER coating systems ensure maximum efficiency and optimal coating results on diverse systems. However, just as with all new developments, we are always there to lend a helping hand, and can support our customers with the "fine tuning" of their systems, and facilitate greater efficiency and cost savings", concludes Mr. Reinhard Berghofer-Guem, Head of Technical Field Services at ADLER, extremely satisfied at the LIGNA in Hanover.

About ADLER

ADLER is a family business, rich in tradition and based in Tyrol. Hence, the benchmarks that we set ourselves are the benchmarks that we follow. This is the philosophy that has made ADLER the competency leader in wood preservatives and paints. He who works with heart and soul has no half-hearted goal. This begins with research and culminates with consultation and service.

Source: ADLER


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