Industry News

Accella Invests in Bullet Liner’s Spray-On Coating Technology

Published on 2016-07-14. Author : SpecialChem

ST. LOUIS, MO -- Accella Polyurethane Systems (Accella), one of the leading manufacturers of polyurethane systems, has formally announced a comprehensive investment strategy based on the Bullet Liner™ brand, one of the leading manufacturers of polyurethane spray-on coating for the transportation industry. Bullet Liner utilizes advanced chemistry and seasoned ingenuity to deliver the highest level of scratch, scuff, color fastness, and puncture resistance for truck bed liners, ATV and jeep exteriors, fenders, tailgates, wheel wells, and other applications. Available also for boats and commercial truck use, Bullet Liner’s spray-on liner forms a sealed finish that provides robust protection against even the most rugged abrasion and extreme environmental conditions.

Advancing Bullet Liner Product Line

Accella technology

Accella acquired the Bullet Liner product line as part of the recent acquisition of Burtin Polymer Laboratories, who pioneered spray-on bed liners over 23 years ago with the first best in class spray-on technology with unique color fast capability. Accella is investing further to advance this technology leadership; now a 4th generation coating system and will include further coating innovation, branding partnerships, doubling the number of installer’s nationwide as well as advanced demand and lead generation tools to support the installer network.

“Accella is making targeted investments in a series of polyurethane markets where we are the best choice for the customer, and our recent decision to support the Bullet Liner brand is an example of that strategy. Polyurea spray-on technology is the industry gold-standard for protecting truck beds and other heavy duty parts,” said Andy Harris, President and CEO of Accella Performance Materials, “and Accella is a leader in polyurethane coating research, development and manufacturing. For this reason, we believe that Accella’s pioneering role in the advancement of custom-formulated polyurethane systems is truly the ‘perfect match’ to build on Bullet Liner’s existing heritage of spray and sealant innovation. We’re thrilled to accelerate our investment in Bullet Liner brands and products.”
Accella Logo
Accella Performance Materials

“Truck, boat, ATV and jeep owners love their vehicles,” added H.D. “Scooter” DeLaune, Vice President Spray Elastomers, and Accella Polyurethane Systems. “They take strong pride of ownership and look to invest only in the best after-market product solutions. Bullet Liner dealers know that their reputation is on the line when they recommend our bed liner solution. With one of the world’s leading polyurethane technology developers behind our spray-on offering, the marketplace can trust that they are getting only the best ROI, as well as the sleek aesthetics that have become the hallmark of the Bullet Liner brand.”

The “Bullet Liner brand has carved out a leadership role in the industry and is offering the most trusted bed liner protection solutions on the market, a complete system package to help dealers get started and the leading dealer marketing and demand generation tools in the industry,” added Al Restaino, Vice President of Marketing Accella Performance Materials.”

About Bullet Liner

Bullet Liner’s rich history in protective coatings validates its commitment to producing the highest quality coating on the market. Bullet Liner is not only tested in laboratory conditions, but utilizes the harshest outdoor conditions possible. Behind Bullet Liner stands Burtin Polymer Laboratories (BPL), one of the foremost authorities in research, development, and commercialization of polyurethane systems produced for commercial roofing, commercial and residential insulation, flotation, adhesives, packaging, spray elastomers and custom molding products.

About Accella Performance Materials

Accella is one of the leading manufacturers of custom formulated polyurethane systems, and recycled rubber products formed from the strategic combination of Dash Multi-Corp, MarChem, Arnco, Pathway Polymers, Ultimate Systems, RB Rubber, IPS Polymer Systems, Zeus, Premium Spray Products, Coating & Foam Solutions, Burtin Polymer Labs and Quadrant Spray Foam. The polyurethane business is focused on foams, coatings, adhesives, tire fill, sealants and elastomers. The recycled rubber products business manufactures recycled tire crumb, custom colored EPDM granules, custom and rolled matting, equine matting, athletic flooring, playground surfacing and various custom molded products. The company manufactures in nine production facilities across the United States, one in Europe and one in China.

Source: Accella


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