CenterOak has announced that its portfolio company Aakash Chemicals has rebranded to Vivify Specialty Ingredients. The Vivify brand is a result of the Company’s repositioning after completing two acquisitions and expanding capabilities across a wide range of end markets under CenterOak’s ownership.
Based in Glendale Heights, IL, Vivify is a supplier of specialty colorants and functional ingredients to customers in the coatings, personal care & cosmetics, food & beverage, packaging, plastics and seed treatment industries.
Technical Solution and Other Offerings
Vivify is a partner of choice to customers in over 50 countries and offers solutions such as technical product specifications and formulations, sourcing difficult-to-find additives, product quality monitoring, and just-in-time inventory. Through a technical, high-touch salesforce, Vivify supports customer-specific solutions focused on product performance and customized applications by offering unique and innovative lab capabilities. Vivify primarily supplies colorants and ingredients through its Vivify brand.
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Following CenterOak’s partnership with Vivify, the company scaled through organic growth and strategic acquisitions, creating a more diverse product portfolio across a wider variety of industry sectors,” said Jason Sutherland, a managing partner at CenterOak.
“The Vivify name better reflects the current vision as we continue to grow the Company’s portfolio of products under this new name while laying the foundation for the next phase of growth.”
Solutions for Varied Industries
Vivify also offers industry specific solutions through three divisions including Calico, a provider of flavors, colorants and specialty ingredients to the food and beverage market, Heritage Color, a supplier of liquid pigment dispersions for the graphic arts and agricultural seed treatment industries, and Sandream Specialties, a supplier of colorants, nutraceuticals, and cosmetic actives to the cosmetics and personal care industry.
With this rebrand, Aakash Chemicals and its subsidiaries will unite under the Vivify name, streamlining the customer experience and allowing for expansion of the Company’s private label offerings.
“We are excited to announce the rebranding to Vivify, reflecting our accelerated growth and showcasing our leadership in the specialty colorants and ingredients industry across multiple end markets,” said Devlin Riley, CEO of Vivify. “
The powerful Vivify logo and the tag line ‘Color, Ingredients, Innovation’ effectively captures our value-added capabilities, representing an exciting next step in our journey as a company.”
Source: CenterOak