Industry News

25 years of Successful Partnership with MAGNA STEYR in Graz

Published on 2004-08-17. Author : SpecialChem


This year BASF Coatings looks back on a successful 25-year-long partnership with one of its customers, automobile producer MAGNA STEYR in Graz. For a quarter of a century BASF Coatings has been supplying materials for cathodic electrodeposition (CED) to Austria. MAGNA STEYR's e-coating line was one of the first in Europe, and it has been systematically improved with the aid of experts from BASF Coatings, in particular application engineers working on site. BASF Coatings supports the Austrian customer with an eight-man service team headed up by Klaus Steinwender.

The history of CED coating at MAGNA STEYR in Graz mirrors the development of the dip-coating technology itself. MAGNA STEYR now has two e-coat tanks, each filled with 260 metric tons of CED materials. The tanks have each held many generations of e-coat materials, and the most recent change in generations took place in April this year, when MAGNA STEYR introduced the new, innovative, lead-free CathoGuard® 500 technology family.

Norbert Zdahl, one of BASF Coatings' technical service representatives for e-coat paints, explains the unique requirements of MAGNA STEYR: "In the production plant we find a number of customers with a variety of painting process specifications under one roof. At MAGNA STEYR this means that we have to have a great deal of knowledge about the specifications of the automobiles being made." For example, MAGNA STEYR produces about 220,000 units each year, including the BMW X3, the Mercedes E-Class all-wheel, the Chrysler Voyager, the Jeep Grand Cherokee, the Saab Cabrio, and the Mercedes G-Class, one of the classics among off-road vehicles.

In the e-coating process, the car body first receives a so-called primer layer, whose function is mainly to provide corrosion protection, but which also serves as an excellent surface preparation for subsequent paint coats. In addition, the e-coat has to exhibit excellent adhesion under extreme climatic conditions. In its Catho e-coat portfolio, BASF Coatings offers lead-free products in the CathoGuard® 300 technology line as well as the new, innovative CathoGuard® 500 technology line.

BASF: A major international player in coatings

BASF Coatings AG belongs to the global Coatings Division of the BASF Group. In 2003 the Coatings Division achieved world sales of 2 billion euros. The Coatings Division develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints, and also the processes needed to apply them. In this business, eco-efficient water-based, powder and high-solids coatings as well as radiation-curable systems play a special part. In Brazil, the company has been successful in the decorative paints market for years and holds the leading position. BASF has a major, global presence in the Coatings sector, with significant market positions in Europe, North America, South America and the Asia/Pacific region, for example with affiliates in Australia, China, India, Japan, and the Philippines.

Source: BASF

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