Incorez Oxazolidines are versatile additives for 1K and 2K solvent borne and high solids polyurethane systems. They can be used as moisture scavengers, latent curing agents or reactive diluents in a variety of applications, with specific benefits for your PU coating formulations.

Incorez highlights its values and ambitions for the Polyurethane market at the European Coatings Show 2015

We recently interviewed Ian Williams, Marketing Manager at Incorez. His presence at the European Coatings Show in Nuremberg (Germany, April 21-23, 2015) was the opportunity to present the latest innovations, learn more about the customer needs and to highlight Incorez's values, latest developments, innovations and ambitions for the future.

Incorez is a global leader in the manufacture of oxazolidines, waterborne epoxy curing agents and waterborne polyurethane dispersions, selling these high performance materials globally to producers of coatings, adhesives, sealants and elastomers.

SpecialChem: Was this ECS show important for you in terms of image/value and perception from the coatings industry?

Ian Williams: ECS is the most important show that we exhibit at. It attracts exactly the right target audience for us and serves not only as a venue to engage with our existing customers but also the ideal place to make new contacts. As we co-exhibit at the show with Keyser & Mackay, it also helps cement our relationship and demonstrates our commitment to working with them in Europe.

SpecialChem: What major innovation did you present at ECS 2015?

Ian Williams: We introduced a new range of waterborne polyurethane dispersions under the DISPUREZ® brand name.

SpecialChem: How do you position Incozol® line in the market? And why?

Ian Williams: The Incozol® range of oxazolidines is positioned in the market as versatile additives for improving performance in PU coatings. Incorez is a market leader in this technology and we want to create more awareness of the versatility of this technology and educate formulators on how it can be used vs competing chemistries.

SpecialChem: What are today’s biggest challenges for innovative chemicals producers as Incorez to meet the Polyurethane market’s expectations?

Ian Williams: Staying ahead of legislation is always a big challenge. But also we need to innovate in our product development and to continue to find ways in which we differentiate ourselves from the competition in polyurethane market sectors. One way of doing this is to build on our success at delivering custom chemistry.

SpecialChem: Why do you think that Incorez is the best partner for Polyurethane formulators? Could you tell us more about the great custom chemistry?

Ian Williams: Incorez has very good standard products suitable for a wide variety of applications in PU markets. However, in recent years we have had a great deal of success working in partnerships with companies to develop 'customised' solutions to meet their exact requirements.
We believe that the secret of great custom chemistry is great customer chemistry and the best results are achieved through close working relationships with customers. We pride ourselves on delivering first class technical support either through our technical teams or the documentation we provide to customers.

SpecialChem: Could you tell us about Incorez's ambitions for the upcoming years?

Ian Williams: Our ambitions are to focus on our custom chemistry approach and to build strong technical partnerships. We have adopted a multi-media/multi-channel marketing approach that we want to have 'maximum impact'. That is 'maximum visibility' and 'messages with impact'.
We believe that by doing this we will have clear differentiation from our competitors and strengthen the Incorez brand in the marketplace.

SpecialChem: What are the next shows you will attend to?

Ian Williams: Our sales team will be visiting leading coatings shows around the world to try and establish new partnerships but the next show at which we will exhibit will be Eurocoat 2016 in Paris.  

Biography of Ian Williams, Marketing Manager at Incorez

Ian WlliamsIan Williams has been the Marketing Manager at Incorez Ltd since 2008. He is currently responsible for marketing strategy development and implementation, plus all aspects of marketing communications including web development, e-marketing, literature generation, advertising, PR, branding, and social media. Ian is a Chartered Marketer with over 20 years of industrial & B2B marketing experience gained in global, multi-channel organisations.


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