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BASF Forms New Alliance to Develop Pigments for Automotive Coatings

Published on 2017-04-07. Author : SpecialChem

NUREMBERG, GERMANY -- BASF and Landa Labs announced their strategic long-term partnership at the European Coatings Show (ECS) in Nuremberg, Germany. Under this exclusive agreement, BASF will employ Landa’s revolutionary nano-pigment technology in a new portfolio of easy dispersible ultra-high transparency pigments marketed under the Colors & Effects brand. This groundbreaking development will offer unprecedented color depth while significantly simplifying the production of automotive coatings.

Revolutionary Nano-pigment Technology

BASF Colors_Effects Landa Partnership
BASF will employ Landa’s revolutionary nano-pigment technology
in a new portfolio of easy dispersible, ultra-high transparency
pigments for automotive coatings.

We are very excited to partner with Landa in this cutting-edge venture,” said Alexander Haunschild, senior vice president, pigments, BASF. “We see the remarkable impact that Benny Landa and his company are having in the printing industry and are proud to bring this amazing technology to our customers in the automotive coatings market. This long-term collaboration demonstrates our commitment to differentiate our customers’ business by bringing new technology to demanding markets.

Global Partnership with BASF and Colors & Effects Team


  • The Landa nano-pigment technology – originally developed for the printing industry – allows BASF to introduce a new generation of Colors & Effects pigments with the highest quality consistency for the final automotive coating
  • The smaller size and narrower particle distribution leads to a thinner, higher chroma coating

We are proud to establish this global partnership with BASF and its Colors & Effects team,” said Benny Landa, chairman of the Landa Group. “By combining our technologies and expertise, we can provide fantastic new products to the automotive coatings market. This synergistic alliance has the potential to disrupt the market.

This is an industry first,” said Stefan Suetterlin, vice president of global business management, pigments, BASF. “For decades, our customers have been looking for an advancement like this in the industry. Using this technology will allow us to create new products for automotive coatings and we are excited to announce this today at the European Coatings Show.”

About the Colors & Effects brand

The Colors & Effects brand encompasses BASF’s well-known expertise in colorants and effect pigments for the coatings, plastics, printing, cosmetics and agriculture markets. Fueled by entrepreneurial spirit, BASF’s experts enable innovation and growth.

About BASF

BASF creates chemistry for a sustainable future. It combines economic success with environmental protection and social responsibility. The approximately 114,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world.

About Landa


Headed by Indigo founder, Benny Landa, the Landa Group is comprised of four units: Landa Labs, the group’s innovation arm, which explores nanotechnology for use in alternative energy, industrial coatings, cosmetics, packaging, drug delivery and other fields; Landa Digital Printing, whose Nanographic Printing® presses bridge the industry's “Profitability Gap”, cost-effectively combining the versatility of digital with the qualities and speed of offset to produce short-to-medium runs with the lowest cost per digitally-printed page in the industry; Landa Ventures, which invests in early stage companies with complementary disruptive technology; and the Landa Fund, which helps underprivileged youth pursue higher education.

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Source: BASF
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