White has dominated Norwegian walls for so long, but now it is the season where colour is key. A monochrome style where all the walls have the same colour has arrived at the same time. Even the mouldings can have the same colour, but with another degree of gloss. LADY Pure Color paves the way for deep, beautiful nuances.
The LADY Pure Color colour chart presents three key colour trends:
Light, olive green tones are the point of departure. Colours such as Olive Grove and Tea Leaf define the style, often in combination with light tones such as Soul and Sense - and often with an element of the red colour Hibiscus, which will incidentally be a main accent colour for autumn 2010.
This is a classic style that uses elegant colours that often include deep greys such as Grey Slate or Grey Harmony on all of the walls. Shadow Blue, a classic, subdued grey-blue colour that is beautiful with light furniture and oak, is a favourite with this style.
This style takes inspiration from the vintage furniture of the 50s and 60s, combined with a modern lounge style. Here you can enjoy, for example, the beautiful wall colour Sober; a deep grey-brown colour that is very attractive when it is used on all the walls and mouldings. The look is new, exciting and cool, especially because it includes ochre tones such as Velvet and Ginseng. These colours have been chosen by both furniture and fashion designers for this season.
About Jotun :
The Jotun Group is one of the world's leading manufacturers of paints, coatings and powder coatings. Jotun's operations cover development, production, marketing and sales of various paint systems and products to protect and decorate surfaces in the residential, shipping and industrial markets.