Jotun Paints, has announced the launch of its second
Inspiration Centre in Dubai, located on a 135-square meter area behind
Mazaya Centre on Sheikh Zayed Road. Erik Aaberg, Managing Director, Jotun
UAE, inaugurated the facility yesterday in the presence of Jotun's top
management and other guests. The new Inspiration Centre's strategic location
at the heart of Dubai's business district is a move to improve customer
satisfaction and boost market penetration in the UAE, where the paint
market is estimated to be worth AED 630 million.
(L-R) Mr. Joshy John, Mr. Per Arne Langnes, Mr. Ufl Skolvi, Mr. Medhat (owner of Atlantis), Mr. Erik Aaberg and Mr. Ashish Vasudev
Jotun as a market leader is the first to bring in the concept of Do-It-Yourself
(DIY) in the Middle East, which is a common concept in mature markets
like Europe and the US. The Inspiration Centre primarily targets villa
and house owners who are looking for ideas to spark their imagination.
Customers will have personalised attention from highly qualified and friendly
personnel, who will help them choose the most suitable colour, texture
and pattern for their paint jobs, and take them through the latest interior
trends and effects. The value-added consultancy services are provided
to all customers without any charge.
Jotun ultimately aims to promote the Inspiration Centre as more than
just a paint shop by incorporating different household elements, such
as furniture, in helping customers decide on the paint range they want.
The Inspiration Centre is also located strategically close to residential
areas, facilitating easier access.
At the Inspiration Centre, customers can draw inspiration from different
samples of colour combinations for their paint requirements. The Inspiration
Centre also offers customers comprehensive product information, colour
consultancy and themes or environment models, while maintaining the highest
standards in hygiene practices and evoking a relaxed atmosphere.
"We offer end-to-end assistance to our customers, especially in
helping them develop ideas for their paint requirements, which is usually
the most difficult part in deciding which paints to choose. Based on this
concept, Jotun's Inspiration Centre can cater to all customer profiles,
and is highly beneficial for families looking for inspiration for their
home decorations. Whatever the purpose of our clients, it should be a
pleasure and highly informative experience to visit the Inspiration Centre.
We will help them bring their ideas to life," says Ashish Vasudev,
Trade Manager - MENA Region, Jotun UAE.
The Inspiration Centre has been created based on Jotun's policy of high-quality
standards and achieving its objectives in profitability, position, people
and innovation (PPPI) concept in product development and marketing. Moreover,
the Inspiration Centre has also been the product of Jotun's strong relationship
with its customers and analysis of different client feedback.
'We are helping end-users better appreciate the different paints available
to them and eventually make them informed consumers of paint products.
Jotun is the first in the Middle East paint market to introduce such a
concept, which encourages end-users to come to Jotun stores and be inspired
to cultivate new ideas, styles and designs," said Vasudev.
Jotun has been at the forefront of developing paint products that are
specifically formulated to suit local weather conditions including a variety
of conventional and specialised coatings that withstand the extreme heat
of the Middle East region. Utilizing the latest technological innovations
in paint production, the company has offered a diverse range of solutions
including decorative, protective, marine, floor/concrete protection and