TAGS: Architectural Coatings Automotive Coatings
PPG launches PPG UltraLast™ paint + primer. The new product features proprietary PPG CLEAN SURFACE TECHNOLOGY™, which protects walls using the same tough, scratch resistant and easy-clean surface technology used for car exteriors and mobile phones.
PPG UltraLast™ Paint + Primer with Washability Performance
PPG UltraLast™ paint + primer offers washability performance that has not been available in a paint product until now. Through extensive research, they found that customers want a resilient paint that both allows them to wash off everyday stains and scuffs with ease and provides a durable barrier against future stains. With PPG UltraLast™ paint + primer, PPG’s team has transformed and streamlined the entire wall-cleaning process.
PPG UltraLast™ paint + primer resists mildew on the dry paint film and reduces the need for abrasive cleaners and sponges that remove paint and gloss off walls. The product also extends repaint cycles, allowing users to preserve fresh-looking walls until they decide they want to change the color, ultimately saving time and money.
Scratch- and Fade-defying Formula Maintains Gloss
PPG UltraLast™ paint + primer’s scratch- and fade-defying formula maintains the gloss and vivid color customers initially achieved, while other competing products lose color over time due to rubbing or scrubbing.
Engineered to repel stubborn stains by preventing them from seeping into the paint film, the formula provides professional contractors, property managers and homeowners with a longer-lasting freshly painted look. The product is ideal for high-traffic areas, such as kitchens, bathrooms, playrooms, restaurants, retail spaces, educational facilities and more.
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Consumers feel discouraged when they try to clean a stain and it either won’t come off or the effort to remove it damages the paint film, which is almost worse than the stain,” said Alison Bruce, PPG senior marketing manager. “
We have found that this often leads them to repaint an entire wall, so our team was determined to provide an innovative paint solution that eliminated that common frustration.”
Source: PPG